Low-code BPM & CRM for
Retail Industry
Automate loyalty programs of any complexity, make every customer interaction a top-notch experience with Nectain’s low-code platform for process management and CRM.
Deliver superior customer experience to reinvent retail
Nectain offers robust solutions with comprehensive capabilities to automate retail loyalty programs of any complexity and run marketing campaigns aimed at building long-term relations with its customers. Nectain applications help to gain a single view of your customers across channels and their purchase history, allows for managing rewards cards and processing rules, develop marketing campaigns, and analyze marketing activities efficiency.
Marketing automation
Take advantage of Nectain extended capabilities for marketing automation.
- Tracking and analyzing customer interests and buying behavior: pages visited on the website, social media activity, email campaign response, purchases online and in retail stores, ratings and reviews
- Customer segmentation based on social demographics, geography, buyer behavior, online behavior and interests to better identify and engage with each of customer segments
- Automated multichannel marketing campaigns targeted for each of the segments, tracking the results of the campaigns and ROI
- Manage promotional activities that drive purchases (promo budgets, time bounds, target audiences
- Marketing resource management
Coordinated loyalty and reward programs
Nectain offers a set of tools for retail to run efficient loyalty programs:
- Managing various types of loyalty / reward campaigns: spend programs, point programs, discount programs, coupons, tiered, gift programs, etc.
- Managing all the aspects important for successful loyalty program operation: processing rules, cards, bonuses, fraud control
- Managing reward mechanics: creating processing rules (accruals and withdrawals) for different types of reward campaigns, capabilities to apply reward rules to specific products and customer segmen
- Running multiple programs simultaneously
- Running collaboration programs for different brands
Efficient customer data management
Obtain comprehensive consumer information to get a deeper understanding of customers and best tune engagement strategies to their needs.
- Capturing robust customer data, such as purchase histories, profiles, wish lists, loyalty program information
- Tracking and analyzing customer interests and buying behavior
- Efficient customer segmentation
Excellent service
Propel the level of service offered to the buyers with smart automation tools.
- Contact center automation
- Tracking all customer requests from different sources
- Automating end-to-end business processes to deliver a seamless customer experience
